Frequently Asked Questions

Your questions answered

Welcome to our Frequently Asked Questions page! At PDC, we believe in delivering not just solutions, but clarity. Here, you’ll find answers to common questions about our services, processes, and how we can help your business thrive in the digital world. Got more questions? Don’t hesitate to reach out—we’re here to guide you every step of the way.

Frequently Asked Questions

What is Search Engine Optimization (SEO), and how does it benefit my business?

SEO is the process of optimizing your website to rank higher on search engines like Google. By improving your website’s visibility in search results, SEO helps attract more organic (unpaid) traffic, leading to increased brand awareness and potential sales.

Social media marketing involves using platforms like Facebook, Instagram, LinkedIn, and Twitter to promote your business. We create and share engaging content, run targeted ads, and interact with your audience to build brand loyalty and drive traffic to your website.

PPC advertising is a model where you pay a fee each time someone clicks on your ad. It’s a way to buy visits to your site rather than earning them organically. Google Ads is a popular PPC platform. We create targeted campaigns that help you reach your audience quickly.

Email marketing allows you to send targeted messages directly to your customers’ inboxes. It’s an effective way to promote products, share news, and build relationships with your audience. We design campaigns that encourage engagement and drive conversions.

Content creation involves producing valuable and relevant content like blogs, videos, and infographics to attract and engage your audience. High-quality content helps establish your brand as an authority in your industry and improves your SEO rankings.

Your website is often the first impression potential customers have of your business. A well-designed website that’s easy to navigate and visually appealing can increase visitor engagement, reduce bounce rates, and lead to higher conversion rates.

We start with a consultation to understand your business goals, target audience, and current online presence. Based on this, we recommend a tailored mix of digital marketing services that will best achieve your objectives.

SEO improves your website’s ranking by optimizing various factors like keywords, meta tags, content quality, site speed, and mobile-friendliness. Higher rankings on Google mean more visibility and traffic for your site.

Yes, social media marketing can boost sales by driving targeted traffic to your website, promoting your products or services, and engaging directly with your audience. Consistent, well-planned social media strategies can turn followers into customers.

PPC advertising offers immediate visibility, targeted reach, and measurable results. You can control your budget, target specific demographics, and adjust your campaigns in real-time to maximize your return on investment.

The frequency of email campaigns depends on your business and audience. Regular newsletters, promotional emails, or seasonal offers can keep your audience engaged. We help you find the right balance to avoid overwhelming your subscribers while maintaining their interest.

The type of content depends on your industry and audience. Common content types include blog posts, videos, infographics, case studies, and social media updates. We help you create a content strategy that aligns with your goals and resonates with your audience.

A responsive website adapts to different screen sizes, ensuring a positive user experience on all devices, including smartphones and tablets. This leads to higher engagement, lower bounce rates, and better SEO performance, ultimately driving more conversions.

SEO is a long-term strategy that builds over time. You can expect gradual improvements in website traffic, search rankings, and conversions. Results typically start to become noticeable within 3 to 6 months, depending on your industry and competition.

Success is measured using key performance indicators (KPIs) such as engagement rates, follower growth, website traffic from social media, and conversion rates. We provide detailed reports to show how your campaigns are performing.

The cost of PPC advertising depends on factors like keyword competition, target audience, and ad placement. We work within your budget to create effective campaigns, ensuring you get the best possible return on investment.

High-quality content that is relevant to your audience and optimized with the right keywords can significantly improve your SEO. Search engines favour content that answers users’ questions and provides value, helping your website rank higher.

A good website design is user-friendly, visually appealing, and aligned with your brand. It should load quickly, be easy to navigate, and provide a seamless experience across all devices. We focus on these elements to create a site that meets your business goals.

Yes, we can assist with rebranding by updating your digital presence, including website design, social media profiles, and content. We ensure that your new brand identity is consistent across all platforms and resonates with your target audience.

Getting started is easy! Contact us for a consultation, and we’ll discuss your business needs, goals, and current challenges. From there, we’ll create a custom digital marketing plan designed to help your business grow and succeed online.