SEO stands for Search Engine Optimization. It is the process of improving a website for search engines so it ranks higher in search results. The higher a page is in ranking the more visible it becomes to potential visitors.
Approximately 30% of all visitors click the first result, 15% click the second and 10% the third link. So to attract more visitors, it helps to get a higher page ranking.
So what does it mean in practice?
When you create your website, keep in mind the following guidelines:
- Create good content
- Give your site a logical structure
- Have other sites link to yours
- Make your site mobile friendly
Create good content
High-quality content is the single most important thing to make your site search engine friendly, according to Google. So what qualifies as good content?
Good content describes what your site is about in an interesting and attractive way. It is informative, useful text that includes the keywords that you want associated with your site. It also has a nice layout, with titles and headlines to make it pleasant to read and includes some images.
Rule of thumb: Keep in mind that you are writing for your visitors, not for search engines
Give your site a logical structure
Search engines need to be able to navigate your site and recognize what it is about, that’s why it matters how your site is organized. Make sure all your pages are linked together and have a descriptive URL, title and meta description.
Have other sites link to yours
If other people link to pages on your site, this is an indication for search engines that the information on your page is important or interesting. This will result in higher ranking. Links also generate more traffic, because you can get visitors via other ways than search engines.
Google distinguishes between natural and unnatural links. Natural links develop over time because other people like content on your site. Unnatural links are created with the intention to manipulate search engines and should be avoided.
Make your site mobile friendly
More than half of all searches Google gets are done from mobile devices, so it has become very important that your site looks good on a smart phone or tablet. Search engines rank mobile friendly sites higher than sites that are not optimized for mobile devices, even if the person searching is using a desktop.