5 Reasons to have a responsive website

 

With the enormous growth of mobile devices like smart phones and tablets, it is now essential that your business website is mobile friendly, so that your clients  can easily browse and find information, regardless of what type of device or screen size they are using. Here are 5 reasons your website should be responsive.

 

Mobile usage is on the rise

According to Statista online by the end of 2017 more than 41.77 Billion people will own a mobile phone and 60% of all web traffic comes from mobile devices. In fact, there are currently more mobile devices on earth then there are people. And every month mobile usage continues to grow, so every month more and more customers will view your website from a mobile device.

 

Shopping on mobile devices is steadily growing

Online shopping is easier than hopping in your car and driving to the store. 70% of consumers regularly use their smartphones to shop online. If your products and services aren't easy to view from a phone, you're missing out on an opportunity.

 

Social Media increase mobile visitors

We live in a world were social media is in our daily routines. Consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, Instagram, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices.

 

Responsive sites improve SEO rankings

Responsive development is Google's recommended approach for mobile web design. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.

 

Responsive sites provide a better user experience

There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site. A better user experience reduces bounce rates, boosts website conversions and improves brand perception.

 


By Dewaldt Botha 2017 – Web Designer


 

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