Your website is your virtual sales tool – always on and providing users with all the information they might be looking for regarding your business. If any of this information is wrong, or if your website can’t be reached, you could be losing out on revenue.
On the other end, if your website has too much information, or is confusing to use, you could be chasing people off your site without meaning to.
So how do you find a balance between too little and too much information?
At a minimum you’ll want to have 5 pages on your website:
The homepage is where the magic needs to happen. It’s the first thing a visitor sees and the first impression they’ll have about your company. This is the page that will make a user stay and potentially turn into a lead, or say goodbye and not come back.
Your website should ALWAYS be built from the customer’s perspective. From the images you use, to the way your navigation menu is laid out. It’s your job to lead the customer through the pages to get to the information they’re searching for.
Our best tip for your homepage is to keep the copy simple, the layout clean, and to use only high quality, attention-grabbing images.
This might not seem like a page as important as the homepage, but your About Us page is an opportunity to share your company vision, culture and accomplishments.
This is where storytelling is the most important. Emotionally connecting with your users humanises your company.
A great way to do your About Us page would be to talk about why the company was created and what your mission is. Think about your audience’s needs – perhaps it needs to be written in multiple languages, or even with a timeline graph.
Your products or services page is the core of your website. This is the page that will convert a visitor into a lifelong customer. Of all of your pages, this should be the page you spend the most time updating and streamlining.
Images, images, images. You’ll want lot’s of high quality images for users to browse through. Don’t worry too much about product details and specifications – keep this to a minimum. Instead, talk about the benefits the product will make to the user’s life and why they need this item/service.
Your blog page is a chance for your company to talk directly to your customers. Anything from product updates to customer’s frequently asked questions are perfect topics.
Blogs are even the ideal space to offer tips and tricks to your customers, or, depending on your business, an ongoing adventure that your company is going through.
Don’t use your blog space to sell your product/service though, as this can be annoying for customers and they’ll stop visiting your blog page.
Your contact page isn’t just for leads, it can also be a crucial point for valuable feedback that you might not otherwise receive elsewhere. It’s a page designed to build actual relationships with your customers.
Think of your contact page as a customer support tool, where you get to deliver outstanding service, but also learn about your users needs surrounding your product or service. This page NEEDS to be easily visible across your website. There’s nothing more frustrating that clicking through multiple pages to find the information you’re looking for.
Even though you might have a contact form or even a live chat function, it’s key to remember to also include your company’s address (if you have one), contact number and email address. This information allows customers in a hurry to save the info and contact you later.
A good tip would be to include your operating hours and typical response times, this sets customer expectations right from the start.
Your website is an educational tool, a sales tool, a visual dream board. Use this to your advantage when planning out your website. For example a travel company would do well to have multiple gallery pages for each of the destinations or parts of the property.
If you have a members lounge for your guests, you may want to add extra functions or features that they can access by logging in.
An e-commerce site needs a shopping cart, so extra pages will be needed for this functionality.
Remember that each business is unique, and so your needs will be unique to everyone else. No matter the size of your business, our team of digital experts will get you up and running with the perfect, mobile-friendly website. Contact us today for a FREE 1-hour strategy session, no strings attached.